LET US SURPRISE YOU – A NEW DSW FOR A NEW YOU

The DSW rebrand is all about finding joy in trying on shoes, walking the aisles of endless opportunity, or browsing the site for something new and unexpected. Allowing yourself the freedom to play and wear a shoe you normally wouldn’t but doing it anyways is the name of our game. Fashion is fun after all. You know that feeling of asking a friend to help you pick out your outfit and they pick something completely out of left field, but you end up loving it and feeling insanely confident all night long? Yeah. That feeling is what we are all about. We know that change is scary, but one of the easiest places to start with changing up your wardrobe or taking a risk (fashionably, of course) is with your shoes. A little pop of color, a fun new print, or maybe a little color-blocking moment all can go a long way in making your outfit stand out and your confidence spike. 

So how does one go about finding something surprising in a DSW store you might ask? Well, you can always start by asking one of our amazing store associates for advice or help with finding something new and fun. You can try something from our new signature collection from Sam Edelman (only found with us). The collection has everything from ballet flats to tall boots, so you’ll be sure to find something that fits your vibe. Another new brand you could check out would be Fry & Co., whose selection includes western style tall and mid-calf boots galore. And maybe it’s cheesy advice, but allow yourself to try on the first thing that catches your eye. A bold cheetah print? A pointed toe? A brown sneaker? Get out there!

Some trends for the winter season we are really loving include: cold-weather boots, animal print (and not just one), tall boots, retro sneakers, and allllll the comfy slippers. You can check out our winter Lookbook for more inspiration below:

A rebrand with a store to match. Our Framingham, MA store location has been through a total renovation including a new customization and embroidery area. To keep up with the kids these days, we also added some new tech in the space of AI with our new virtual AI try-on. You can scan yourself in the store and see some different outfit options. Seriously, how fun!

And we aren’t done yet! We have so many fun things in store (both literally and figuratively) for the holiday season, so stay tuned and check out the happenings at your local DSW.

SHOP ON TREND FAVORITES AT DSW

There are so many ways to shop this fall and holiday season, and it can get pretty overwhelming. If you are looking for more inspiration, check out our Influencer Edit to see how some of your favorite (Insta)besties wear them. If you want to shop all of our fall favorites in one click, then head over to our  Holiday Lookbook. Here you can find a complete collection of footwear trending this season. Need it today? Check us out on DoorDash or buy online and pick up at a DSW store near you!