DSW SHOE WAREHOUSE, INC. PRIVACY POLICY 

DSW Shoe Warehouse, Inc. (“DSW,” “we,” “us,” “our”) collects personal information to facilitate and enhance your shopping experience and for other purposes. This privacy policy (“Policy”) describes how we collect, use, disclose, and safeguard personal information and any privacy rights you may have with respect to your information. It applies to the  personal information we collect through our websites and mobile applications that link to the Policy (collectively “Sites”) and personal information we collect at our stores, on the phone, or through other means (collectively “Services”). It does not apply to personal information we collect in an employment context, including information we collect from job applicants and independent contractors. 

Please read this Policy, which is part of our Terms of Use, before using our Sites or Services. By accessing or using our Sites or Services, you agree to the Terms of Use and this Policy. 

INFORMATION WE COLLECT 

Personal Information 

We may collect information that identifies, relates to, or describes, or is capable of being associated with you (“personal information"). The types of personal information we collect about you varies based on how you use the Sites and Services and your relationship with us but may include:  

Identifiers. We collect personal identifiers such as name, phone number, email address, billing address, shipping address, password, driver’s license number, device id, and IP address. We will also create a client number when you make a purchase and a DSW VIP Rewards Number when you sign up to be a member.  

Audio, electronic, and visual information. We collect audio, electronic, and visual information such as the messages you submit through the Sites, emails and texts you send us, messages to delivery recipients, delivery instructions, digital photos you submit through the Sites, video footage and photographs of the public areas of stores, and call recordings.  

Internet or other electronic network activity information. We collect information such as IP address, device specifications, browsing and search history, your interactions with our emails, and data collected through cookies and similar technologies.  

Commercial information. We collect and generate commercial information such as records of merchandise and services purchased, product interests, payment information (credit/debit card number, expiration date, and bank account information), and self-reported transactions such as the purchase of a new home.  

Characteristics of protected classifications under applicable law. We collect information such as age (including date of birth), gender or gender identity, race, ethnicity, and religion. We may also collect information that indirectly reveals pregnancy status or sexual orientation, for example if you provide such details in connection with our VIP Program.  

Personal characteristics and demographic information. We collect personal characteristics such as your footwear size, marital status, household income range, preferred language, and number and ages of children. If you are a VIP member and participate in certain programs, we may also collect information related to milestones in your life, such as an engagement, wedding, or birth of a child.  

Geolocation information. We collect mobile device identifiers and real-time precise geolocation information from mobile app users and visitors’ devices in and around our stores.  

Professional or employment-related information. We may collect information such as your job title or promotion status, for example when you provide this information in connection with our VIP Program.  

Education information. We collect information related to your education such as highest degree earned or information you provide in connection with our VIP Program.  

Medical or health information. We collect this information only to the extent that you provide information to us that reveals a health or medical condition (e.g., you inform us you are pregnant in connection with our VIP Program).  

Inferences from the information listed above. We use the information listed above to draw inferences about your preferences (such as your preferred brands and styles).  

Some of the personal information listed above may be considered sensitive personal information under relevant privacy laws. Depending on your state of residence, this may include driver’s license and other government identification card information, precise geolocation data, race, ethnicity, sexual orientation, medical or health information, and your VIP account login credentials. 

Usage Data and Sites Activity 

We automatically collect information in connection with the actions you take on our Sites (“usage data”). Usage data may include  information about your device, browser, operating system, internet service provider, and IP address. It may also include information about your interactions with our Sites such as the pages you view, the page and search terms used to reach our Sites, the time, date, and duration of your visit, and your clicks. If we can reasonably associate this data with you, we treat it as personal information under the categories of Identifiers or Internet or other electronic network activity information, as appropriate. If we cannot reasonably associate this data with you, we treat it as deidentified usage data. 

Deidentified or Aggregated Information 

We deidentify or aggregate personal information such that we can no longer reasonably associate it with an identifiable person. We may use and disclose deidentified and aggregate data for any business purpose permitted by applicable law. We will not reidentify previously deidentified data.  

Recorded Communications 

We may record calls and retain the content of chat transcripts, emails, text messages, and other written or electronic communications between you and us. By communicating with us, you consent to our recording and retention of these communications.  

HOW WE COLLECT INFORMATION 

From You 

We collect the categories of personal information listed above directly from you through our Sites (such as when you make a purchase and register for an account), during calls with you (such as when you contact customer service), during live chat (such as interacting with our online live chat tool), in our stores (such as when you interact with a salesperson or make a purchase), when you interact with our emails (such as when you respond to our surveys and open and interact with our emails), as you sign up for the DSW VIP Rewards Program (“Program”) or manage your DSW Rewards Account, and when you participate in surveys, product ratings and reviews, promotions, sweepstakes, or contests. When you use our in-store wi-fi services, download and use our mobile application, or operate your device near or in our stores, we obtain information from your device.  

From Third Parties 

We collect personal information from third parties such as affiliates, analytics companies, marketing partners, advertising networks, and data brokers. Social media platforms and networks such as Facebook, Twitter, Pinterest, and Instagram provide public profile information (including personal identifiers, demographic information, and visual information (such as your profile photo)) about you when you use these platforms in connection with our Sites.  

Through Cookies and Other Automated Tools 

We and third parties use cookies and other automated data collection tools (collectively “cookies”) to track your interaction with our Sites and Services, improve the experience of our Sites and Services, and conduct targeted or cross-context behavioral advertising (collectively “targeted advertising”). 

We and third parties may use the following types of cookies:  

Strictly Necessary: These cookies are necessary for the Site to function and cannot be switched off in our systems.  

Functional: These cookies enable certain features or non-essential functionality on our Sites. For example, we might use these cookies to recognize you and remember your preferences or settings when you return to our Sites so we can provide you with a more personalized experience. 

Performance: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Sites. They help us to know which pages are the most and least popular and see how visitors move around the Sites.  

Advertising: These cookies allow us and third parties to learn more about you, including your use of our Sites and other websites, and to advertise products or services that might interest you. 

You can opt-out of certain types of cookies by clicking the “Cookie Preferences” link in the footer of our Sites. 

If you want to reduce the overall volume of targeted advertising you receive, you can also visit the Digital Advertising Alliance (DAA) Consumer Choice Page or the Network Advertising Initiative Consumer Opt-Out Page. These websites allow you to opt-out of  targeted advertising from member networks. 

HOW LONG WE RETAIN PERSONAL INFORMATION 

We understand the importance of safeguarding your personal information and maintaining your trust. As such, we adhere to stringent privacy practices to ensure the protection and responsible handling of your information.  

We retain personal information for the duration necessary to fulfill our legitimate business objectives. Our retention periods are tailored to the specific nature of the information and the purpose for which it is collected.  

These retention periods are subject to various considerations, including but not limited to, compliance with applicable laws and regulations, adherence to industry standards, contractual agreements, and other legal obligations. Additionally, we assess the minimum required retention period as dictated by the aforementioned factors to ensure that your information is not retained for longer than necessary.  

HOW WE USE INFORMATION 

We may use personal information for general business purposes, including:  

Processing Purpose	Categories of Personal Information Processed
Provide you with access to and use of our Sites	All categories of personal information.   Sensitive personal information: precise geolocation, account login credentials; we may also collect information that reveals sexual orientation and medical or health information if you provide this to us (e.g., if you choose to provide it in connection with our VIP program).
Facilitate or fulfill the information, products, or services you requested	All categories of personal information.   Sensitive personal information: driver’s license and other government identification card information, precise geolocation, account login credentials; we may also collect information that reveals sexual orientation and medical or health information if you provide this to us (e.g., if you choose to provide it in connection with our VIP program).
Process payments, returns, or exchanges	Identifiers.    Audio, electronic, and visual information.    Internet or other electronic network activity information.    Commercial information.    Personal characteristics and demographic information.   Inferences from other categories of personal information.    Sensitive personal information: driver’s license and other government identification card information, account login credentials.
Communicate with you about orders, deliveries, or otherwise	Identifiers.    Audio, electronic, and visual information.    Internet or other electronic network activity information.    Commercial information.    Personal characteristics and demographic information.    Sensitive personal information: driver’s license and other government identification card information, account login credentials.
Service your account(s), operate rewards or incentive programs, and manage preferences	All categories of personal information.   Sensitive personal information: driver’s license and other government identification card information, precise geolocation, account login credentials; we may also collect information that reveals sexual orientation and medical or health information if you provide this to us (e.g., if you choose to provide it in connection with our VIP program).
Conduct surveys or market research	All categories of personal information.   Sensitive personal information: precise geolocation, race, ethnicity; we may also collect information that reveals sexual orientation and medical or health information if you provide this to us (e.g., if you choose to provide it in connection with our VIP program).
Design, develop, and improve our products and services	All categories of personal information.   Sensitive personal information: race, ethnicity
Market our products to you, including interest-based advertising and sweepstakes/contests	All categories of personal information.   Sensitive personal information: precise geolocation, race, ethnicity; we may also collect information that reveals sexual orientation and medical or health information if you provide this to us (e.g., if you choose to provide it in connection with our VIP program),
Market other companies’ products or services to you	Identifiers.   Commercial information.
Perform data analytics, including monitoring foot traffic in our stores	Identifiers.    Audio, electronic, and visual information.    Internet or other electronic network activity information.    Commercial information.    Characteristics of protected classifications under California or federal law.    Personal characteristics and demographic information.    Geolocation information.    Professional or employment-related information.   Education information.   Inferences from the information listed above.   Sensitive personal information: precise geolocation, race, ethnicity.
Draw inferences about your preferences or interests	All categories of personal information   Sensitive personal information: precise geolocation, race, ethnicity; we may also collect information that reveals sexual orientation and medical or health information if you provide this to us (e.g., if you choose to provide it in connection with our VIP program).
Operate physical security, information security, anti-fraud, and loss prevention programs	All categories of personal information including all categories of sensitive personal information
Respond to governmental and other legal requests	All categories of personal information including all categories of sensitive personal information
Meet our legal obligations and obtain legal advice	All categories of personal information including all categories of sensitive personal information
Perform day-to-day business operations such as accounting and internal reporting	All categories of personal information   Sensitive personal information: driver’s license and other government identification card information, account login credentials.

We may also use personal information and sensitive personal information as described to you at the point of collection, with your consent, to fulfill our legal obligations and seek legal advice, or as otherwise required by applicable laws. 

Some of our uses of sensitive personal information trigger limitation rights under applicable privacy laws. See the “Additional State Privacy Rights” section below for more details. 

PROMOTIONAL MESSAGES 

If you make a purchase on our Sites, create or modify a DSW account (including a credit card account), sign up for marketing emails, or sign up for or modify a DSW VIP account, we will send you informational and promotional messages. We may also disclose your personal identifiers (such as name, mailing address, phone number, and email address) and commercial transaction information to other businesses, affiliated companies, or co-brand partners who may provide you with information about their products or services or the products and services of their affiliates.  

If at any time you would like to stop future delivery of promotional emails (including DSW Rewards and wish list email), please follow the removal instructions located at the bottom of each message. Opting out of promotional emails will not prevent you from receiving nonmarketing, transactional, or relationship messages from DSW or emails forwarded to you by a friend that tell you about our products. 

INFORMATION WE DISCLOSE TO THIRD PARTIES 

We disclose any of the personal information we receive (listed above) for our business and commercial purposes and as more specifically described below.  

Service providers 

We may share personal information with service providers, vendors, and partners who assist us in operating our business, including analytics, marketing, and technology services. These parties may engage their own service providers, subprocessors, or third parties and, where permitted by law, may combine personal information with information from other sources or clients to develop, improve, or enhance their services, including artificial intelligence systems and marketing capabilities. Categories of service providers include but are not necessarily limited to:  

Fulfillment and account servicing vendors, which help us provide products, services, and information to you, service your account or benefits, display product ratings and reviews, and perform payment and gift card processing services;  

Marketing and communications vendors, which help us market our or third parties’ products or services to you, conduct promotions, surveys, and other outreach campaigns;  

Research and development vendors, which help us design, develop, and improve our products and services;  

Data and business analytics vendors, which help us collect, analyze, and improve the accuracy and usefulness of our data (including personal information);  

IT and network administration vendors, which provide services such as data storage and management, website hosting, and data security;  

General service providers, which help us with day-to-day business operations such as office support services, courier services, facilities management, and document destruction; and  

Professional service firms, which provide accounting, legal, HR and other professional services 

In the past 12 months, we disclosed each category of personal information and sensitive personal information to service providers.  

Third-party sales and sharing 

We may participate in data collaboration or cooperative marketing programs in which personal data may be shared with partners, combined with data from other sources, and used to generate insights, audiences, or marketing opportunities. These partners may also share data with their own partners or clients for similar purposes, subject to applicable legal and contractual safeguards. 

Some of the data-sharing practices described above, including participation in collaborative marketing or data partnership programs, may be considered a “sale” or “sharing” of personal data under applicable U.S. privacy laws. You may opt out of such processing as described in this Policy. Relevant categories of third parties include:  

Affiliates. In the past year, we disclosed the following categories of personal information to affiliates for their own use: Identifiers, Commercial information, and personal information as described in Cal. Civ. Code § 1798.80(e).  

Advertising, social media, and analytics companies. We may disclose personal information or usage data to advertising, social media, and analytics companies, or allow them to collect such data from our Sites, for marketing and analytics purposes. In the past year, we disclosed the following categories of personal information: Identifiers, Commercial information, and Internet or other electronic network activity information.  

Other third-party disclosures 

We may disclose your personal information to third parties who are not our service providers for business purposes that do not constitute the sale or sharing (for targeted advertising purposes). For example:  

Publicly. If you choose to participate in a survey, product review or rating, or rate a review as helpful or not helpful, you may be providing information to a third party whom we use to process product ratings and reviews. Product ratings and reviews that comply with the Customer Ratings and Reviews Terms of Use, which can be found by clicking on “write a review” for any product, may be published on the Sites, in emails, on television, and on social media platforms. Published ratings and reviews may identify the author’s review nickname and locale or designate the reviewer as a DSW VIP Member. In these situations, you are using and directing us to intentionally disclose personal information (including personal identifiers) so your product ratings and reviews can be available to the public.  

Legal and similar disclosures. We may disclose personal information about you with law enforcement, the courts, our advisors, attorneys, and others who participate in the legal process, if necessary to do so by law or based on our good faith belief that it is necessary to enforce or apply our Website Terms of Use, conform or comply with the law, or is necessary to protect DSW, the users of our Sites, or others.  

Merger, sale, or other asset transfers. In the event of a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another business unit (whether by private sale, through operation of law, as part of a divestiture plan, or otherwise), we will provide any personal information and transaction history associated with each such business unit to the persons and/or entities assuming control of such business unit and our advisors or as otherwise necessary to complete the transaction as permitted by law or contract.  

With your consent. For additional purposes with your consent. 

In the past twelve months we may have disclosed each category of personal information to the categories of third parties listed above.  

VISITORS FROM OUTSIDE THE U.S. 

If you are visiting our Sites from a location outside of the U.S., your orders placed through the Sites will be accepted and fully processed in and shipped from the U.S. All information you provide will be maintained in Web servers and/or internal systems located within the U.S. and protected as noted in this Policy.  

UPDATING YOUR PERSONAL INFORMATION 

We prefer to keep your personal information accurate and up-to-date. To do this, we provide you with the opportunity to update or modify certain personal information including billing and shipping information by logging into your DSW account.  

PRIVACY OF CHILDREN ON OUR WEBSITE 

Our Sites are general audience sites and it is our intention that our Sites should be used only by persons over the age of 16. To ensure compliance with applicable laws, we do not knowingly collect or maintain information provided by children under the age of 16. If a parent provides us with the name and birthday of family members under the age of 16, we may collect and maintain that information as described in the “Information We Collect" and "How We Use Personal Information” sections; however, we do not sell or share it (for targeted advertising purposes).  

LINKS TO AND FROM OTHER WEBSITES AND SERVICES 

For your convenience, our website may contain links to other websites. Links that appear on our Sites should not necessarily be deemed to imply that we endorse or have any affiliation with the linked websites. DSW is not responsible for the privacy practices or the content of such websites. We encourage you to review the separate privacy policies of each website you visit.  

In addition, DSW may partner with certain unrelated companies, known as influencers or affiliate marketers, who will link you to our website. We will report to them aggregate purchase conversion information about the total number of purchases made by visitors who arrived from their online services. The information will not include personal information. DSW is not responsible for the privacy practices of such third parties providing these links and we encourage you to review the privacy policy of each of these third parties.  

USE OF ARTIFICIAL INTELLIGENCE 

We may collect, use, and process personal data to develop, train, test, and improve artificial intelligence (“AI”) systems, including large language models (“LLMs”) and other machine learning technologies. 

This may include: 

Using personal data to improve the performance, accuracy, and reliability of our products and services 

Analyzing interactions with our websites, applications, or customer support channels 

Training or fine-tuning AI models used internally or in connection with our services 

We may conduct these activities: 

Internally, using our own systems and tools; and 

Through service providers, vendors, or partners that assist us in developing or operating AI systems, who may process personal data on our behalf or, where permitted, for their own business purposes, including improving analytics, marketing, and artificial intelligence systems, where permitted by law 

The categories of personal data used for these purposes may include identifiers, device and usage data, communications content, and other information you provide or generate through your interactions with us. 

We implement safeguards designed to limit the use of personal data in AI training and to protect individuals’ rights, including contractual restrictions, technical controls, and data minimization practices. 

Where required by applicable law, we provide you with choices regarding the use of your personal data, including the right to opt out of certain processing activities.  

We may also share personal data with vendors and partners in connection with these activities, as described in the “Information We Disclose to Third Parties” section above. 

SECURITY STATEMENT 

We employ reasonable security measures to secure the information we receive. For example, we take the following types of security measures: use of technologies and policies such as limited access data centers, firewall technology, and secure socket layer certificate authentication. Any credit card/debit card information will be encrypted by the use of a “token” for security purposes.  

We designed the Sites to accept orders only from Web browsers that accept cookies and permit communication through Secure Socket Layer (SSL) technology. SSL is encryption technology that provides security while information is being transmitted over the Internet.  

While we implement the above security measures on this website, you should be aware that 100% security is not always possible.  

We encourage you to take steps to help protect the confidentiality and security of your DSW account and personal information by periodically reviewing your DSWaccount and immediately reporting any unexpected activity or unrecognized information; installing the latest security updates and anti-virus software on your computer to help prevent malware and viruses; using complex and diverse passwords; keeping your password private; password protecting your computer and mobile device; and signing out of your DSW account before closing your internet browser.  

NOTICE OF FINANCIAL INCENTIVES 

DSW provides special offers and benefits to customers who participate in our VIP Rewards Program (“VIP Program”) or provide us their contact information such as email address or phone number (“Communications Program”). These programs qualify as permissible financial incentives under applicable privacy laws.  

Customers who participate in the VIP Program earn rewards points and may receive additional benefits. Our website includes additional details about current program benefits and applicable terms. You may sign-up for the VIP Program on our website, through our mobile app, or in a DSW store. You may opt-out of the VIP Program by contacting Customer Service (1.866.379.7463; customerservice@dsw.com). Residents of certain states may also submit a deletion request as further described below.   

We may collect, use, and disclose each category of personal information listed above in connection with VIP Program. We do not sell personal information in connection with the VIP Program beyond the general scenarios described above. We may use the following categories of personal information for targeted advertising purposes in connection with the VIP Program: Identifiers, Internet or other and network activity information, Commercial information, personal information as described in Cal. Civ. Code § 1798.80(e).  

You may provide, but we do not require, sensitive personal information in connection with our VIP Program. For example, you may provide information that reveals sexual orientation or medical or health information. If you choose to provide this information, we may use it for the purposes described above.   

If you are a resident of a state that provides privacy rights and you request that we delete your personal information, we will no longer be able to provide the VIP Program to you because we cannot (1) communicate with you about the VIP Program once we delete your contact information, (2) accurately track your purchases to allocate rewards, and/or (3) determine your eligibility for certain rewards.  

Customers who participate in the Communications Program receive the stated benefit (typically a promotional discount) in exchange for providing their contact information to receive marketing communications. The value of this benefit varies based on the promotion and the amount of the purchase. You may opt-out of marketing communications, and by extension the Communications Program, by following the instructions provided in connection with those communications. For example, you may opt-out of promotional emails by following the instructions located at the bottom of each email. We do not sell personal information in connection with the Communications Program beyond the general scenarios described above. We may use Identifiers collected in connection with the Communications Program for targeted advertising purposes. 

If you are a resident of a state that provides privacy rights and you request that we delete your personal information, you cannot participate in the Communications Program or receive the corresponding benefits because we will no longer be able to communicate discount offers to you.  

Although we do not directly tie VIP Program and Communications Program benefits to the value of customers’ personal information, the aggregate customer benefits are reasonably related to the value of customers’ personal information based on the following considerations:  

Participants receive tangible benefits such as price discounts, rewards points, and free shipping  

Participants receive intangible benefits such as timely updates on new products and promotions  

We derive value from the financial incentive programs because participants typically spend more money than nonparticipants; however, we do not sell personal information for money  

We incur direct and indirect expenses in connection with administering the programs 

ADDITIONAL STATE PRIVACY RIGHTS 

If you are a resident of California, Colorado, Connecticut, Delaware, Iowa, Indiana, Kentucky, Maryland, Minnesota, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah,  or Virginia, you have additional rights to access and control your personal information. Subject to applicable exemptions, privacy rights include: 

Right to Opt-Out from the Sale or Sharing of Personal Information. You may direct us not to sell or share (for targeted advertising purposes) your personal information to third parties. 

Right to Know and Access. You may request what personal information we collected about you (including the categories or specific pieces of personal information), the categories of sources from which we collected your information, the business or commercial purpose(s) for collecting it, and the categories and names of third parties to whom we sold or disclosed personal information. We will provide a copy of the specific personal information we maintain about you in a portable and, if technically feasible, readily-usable format. 

Right to Delete. You may request that we delete information we collected about you. 

Right to Limit Use of Sensitive Personal Information. You may request that we use your sensitive personal information for limited purposes (such as to provide the goods and services you requested, prevent fraud, or verify or maintain the quality or safety of goods or services we provide) or revoke previously-provided consent to process sensitive personal information. The definition of sensitive personal information varies by state. 

Right to Correct. You may request that we correct inaccurate personal information we maintain about you. If you only wish to update your contact information or other personal information rather than disputing its accuracy, please make the changes directly in your account or contact us using the information below. 

Right to Appeal. You may appeal our decision with respect to a previously-submitted privacy request. If you are not satisfied with our explanation for the denial of your appeal, you may have an additional right under certain laws to contact your state Attorney General to submit a complaint about the appeal results. In such case, we will provide you with instructions for doing so. 

Non-Discrimination Notice 

We will not discriminate against individuals who are entitled to exercise any of the rights listed above for exercising those rights.  

Submitting a Privacy Request 

To make a privacy request, consumers may call us at 1.866.379.7463 or use our privacy request form located here. When you make a request, we may require that you provide information and follow procedures so we can locate your record or verify your identity and state of residence. The verification steps we require may differ depending on the type of request you make; however, where permitted by law, we may request you to provide your name, email address, telephone number, address, DSW VIP Rewards Number, a recent order number, or other information as part of the verification process. Please provide as much of the requested information as possible to help us verify your identity. We will only use the information received in connection with your privacy request for the purposes of responding to the request. 

To opt-out of third-party data collections from our Sites that qualify as sales or relate to targeted advertising, you may select cookie preferences using the “Cookie Preferences” link at the bottom of our Sites. Our Sites also recognize and process Global Privacy Control (GPC) signals. When our Sites detect a GPC signal, we treat it as a request to opt-out of the sale or sharing (for targeted advertising purposes) of that user’s personal information collected while the signal is present. If we can reasonably associate a GPC signal with an identifiable consumer, we also treat it as a request to opt-out of the sale or sharing of that consumer’s personal information as if the consumer made the request using one of the methods above. 

Authorized Agents 

You may use an authorized agent to make privacy rights requests on your behalf. We require the authorized agent to provide us with proof of the consumer’s written permission (for example, a power of attorney) that shows the authorized agent has the authority to submit a request for the consumer. An authorized agent must follow the process described above to make a request, and we will additionally require the authorized agent to verify his/her own identity and we may confirm the agent’s authority with the consumer about whom the request was made.  

California "Do Not Track" Disclosure 

Do Not Track is a web browser privacy preference that causes the web browser to broadcast a signal to websites requesting that a user’s activity not be tracked. Currently, our Sites do not respond to “do not track” signals. You may, however, opt-out of certain interest-based advertising using the DAA and NAI links above or opt out of sales and sharing (for targeted advertising or cross-context behavioral advertising purposes) as indicated above, including through GPC signals. 

California “Shine the Light” Law 

California Civil Code Section 1798.83, known as the “Shine The Light” law, allows California residents to opt-out of having their personal information shared with third parties for direct marketing purposes. To exercise your rights under this law, please submit a request to opt-out of sales and sharing using the methods described above. 

California Privacy Request Metrics 

For information on the California privacy requests we have received in the prior calendar year, please see below:  

Number of requests to know:  

Privacy Request to Know
Stage	Count
COMPLETE	5
EXPIRED	3
REJECTED	6

Number of requests to delete: 

Privacy Request to Delete
Stage	Count
COMPLETE	50
EXPIRED	14
REJECTED	89

Number of requests to opt-out:  

Privacy Request to Opt-Out of Sales and Shares
Stage	Count
COMPLETE	169
EXPIRED	58
REJECTED	85

Number of requests to correct: 

Privacy Request to Correct
Stage	Count
COMPLETE	1
EXPIRED	1
REJECTED	0

Median or mean response time:  

Days to Complete
Average	Median
10.1	4.2

Stage Key: 

Completed: Requests successfully fulfilled.  

Expired: Requests that were not completed within the designated timeframe because:  

Verification Not Received: We may need additional verification to process the request.   

Confirmation Not Received (Deletion Requests Only): Data deletion requests require confirmation for security purposes.   

Rejected: Requests that were unable to be completed due to:  

Verification Issues: Some requests may require additional information to confirm a customer’s identity and protect their information.  

Legal Obligations: In some cases, we may be unable to fulfill a request due to legal requirements or ongoing litigation.  

Invalid Requests: Requests that fall outside the scope of the CCPA or include information that cannot be located.  

QUESTIONS OR CONCERNS? 

If you have questions or concerns with respect to our Policy, please feel free to contact us.  

DSW Shoe Warehouse, Inc.  
Attn: Legal Dept.  
810 DSW Drive  
Columbus, OH 43219  

customerservice@dsw.com  

This Policy was last updated on June 26, 2026. We encourage you to review it frequently for any revisions or amendments. When we make material changes to the Policy, we will take reasonable steps to notify consumers (e.g., sending email notifications or posting notice on the Sites). Privacy Policy changes we post on the Sites are effective immediately. You accept the changes by continuing to use our Sites or Services. If we determine that a change to this Privacy Policy will result in using previously- acquired personal information in a materially new way, we will provide you notice and take any other actions required by applicable law.