New vids drop *weekly*–follow along!
Introducing: Our Protagonists
The Optimist
Snow? I think you mean glitter from the sky
The Realist
Leaving the house? In THIS cold? Ha.
The Escapist
Can be found: anywhere snow isn't
The Thriver
Winter isn't a season, it's an opportunity
The Optimist
Meet: Audrey. She gives rose-colored glasses a new meaning and loves everything about winter. To her, snow is glitter that’s falling from the sky… and frostbite is just a mindset.
The Realist
Meet: Carly. If it’s below 32 degrees, she isn’t leaving her apartment—she’s on the couch rocking her favorite UGG slippers. Owns three coats, zero patience, and a healthy fear of black ice.
The Escapist
Meet: Graydon. He’s escaping winter via 23 flights in two months with a suitcase full of sandals and fur. By July, he’s already booked his end of the year flights to literally anywhere without snow (but still bought boots).
The Thriver
Meet: Brett. He’s making 2026 HIS year—he signed up for a marathon in March, landed his dream job, AND started investing in crypto. He doesn’t just survive winter; he treats it like a sport (and his shoes are his trophies).
HOOKED ON STYLE INSPO?
Stay (style) inspired
What to wear to a holiday party
Make sure your outfits always "jingle bell rock."
Let us surprise you
Learn all about how DSW is finding joy in shopping for shoes and what our rebrand means for you.
Gen Z shoe guide
Trying to keep up with the trendiest generation? This will help.
DSW finds
Uncover the season's top hidden gems ready to show off.
Shop by fit
How Should a Shoe Fit?
Style the western boot
Your first rodeo or not, get ready to enter your cowgirl era.
Fashion sneakers guide
Who said sneakers couldn’t make a statement? Not us.
Boot sizing guide
Let’s find you your new favorite pair of boots that fit just right.
Men's boot shop
For a strong boot rotation, start here.
THE DSW INFLUENCER EDIT
It’s hard to always stay in the know of what is in style and what isn’t. We’ve done the work for you. We’ve checked in with our favorite style icons each season to see what they’re loving, because we all know by now that influencers set the tone. Check out what we have curated and get the inside scoop from your faves. From cozy slippers and UGG boots, to statement makers and date-night shoes, the DSW Influencer Edit is your shortcut to looks that feel fresh and effortless. Think sneakers that are more than just gym shoes and boots that are never “last season”.
Your Favorites, Styled for You
We’re talking real-life inspo from the feeds you can’t stop scrolling. These picks aren’t just picture-worthy, they’re practical, too. You can find all-day comfort and quality that keeps up with your busy schedule. Durable Frye & Co. boots for that laid-back edge, sleek knee-high boots for parties, and boat shoes for off-duty vibes. Whatever your personal style, we have the perfect mix of cozy and cool.
Shop the Edit, Stay Ahead
Why go digging for trends when you can find them all right here? DSW is where influencer style meets everyday wearability, AND where you score perks like VIP Rewards (hello, 5% back on every purchase). Browse the edit online at dsw.com, in the DSW app, or swing by your local store. The season’s hottest looks are here, and they’re ready to make your feed (and your closet) look good.