Introducing: Our Protagonists

The Optimist

Meet: Audrey. She gives rose-colored glasses a new meaning and loves everything about winter. To her, snow is glitter that’s falling from the sky… and frostbite is just a mindset.

The Realist

Meet: Carly. If it’s below 32 degrees, she isn’t leaving her apartment—she’s on the couch rocking her favorite UGG slippers. Owns three coats, zero patience, and a healthy fear of black ice.

The Escapist

Meet: Graydon. He’s escaping winter via 23 flights in two months with a suitcase full of sandals and fur. By July, he’s already booked his end of the year flights to literally anywhere without snow (but still bought boots).

The Thriver

Meet: Brett. He’s making 2026 HIS year—he signed up for a marathon in March, landed his dream job, AND started investing in crypto. He doesn’t just survive winter; he treats it like a sport (and his shoes are his trophies).

Stay (style) inspired

THE DSW INFLUENCER EDIT

It’s hard to always stay in the know of what is in style and what isn’t. We’ve done the work for you. We’ve checked in with our favorite style icons each season to see what they’re loving, because we all know by now that influencers set the tone. Check out what we have curated and get the inside scoop from your faves. From cozy slippers and UGG boots, to statement makers and date-night shoes, the DSW Influencer Edit is your shortcut to looks that feel fresh and effortless. Think sneakers that are more than just gym shoes and boots that are never “last season”.

Your Favorites, Styled for You

We’re talking real-life inspo from the feeds you can’t stop scrolling. These picks aren’t just picture-worthy, they’re practical, too. You can find all-day comfort and quality that keeps up with your busy schedule. Durable Frye & Co. boots for that laid-back edge, sleek knee-high boots for parties, and boat shoes for off-duty vibes. Whatever your personal style, we have the perfect mix of cozy and cool.

Shop the Edit, Stay Ahead

Why go digging for trends when you can find them all right here? DSW is where influencer style meets everyday wearability, AND where you score perks like VIP Rewards (hello, 5% back on every purchase). Browse the edit online at dsw.com, in the DSW app, or swing by your local store. The season’s hottest looks are here, and they’re ready to make your feed (and your closet) look good.