Wanna know more? We got you.

Okay, first…what is IMBOX Protection?

Some would call it magic. Some may say it’s the secret behind looking like you’ve got your stuff together. But what it actually is is an in-store footwear treatment—a spray if you want to get super literal about it—that protects shoes against stains from water, grass, unnecessarily red drinks, your kid’s latest art project, whatever was in that burrito…really, any kind of stain. It also protects against color fading. Oh, and it’s totally safe and free from forever chemicals–which are exactly what they sound like: chemicals that just like never go away (yikes). Find it at any DSW store and ask an associate to help you at check out. (Don’t try it by yourself…associates have been specifically trained in the art of shoe protection.)

What kinds of shoes does IMBOX Protection, well, protect?

IMBOX Protection works on pretty much any shoe you want to keep looking fresh–from heels to sneakers, sandals to boots. Think running shoes without mud stains, court sneakers where that sole stays crispy white, sandals that aren’t afraid of a little beach action…you get it. Plus, (our favorite part) leather and suede don’t lose their luxe. The only exceptions are rubber and patent leather—but they do an okay job fending for themselves already.

How long does the treatment take?

We know. You’ve got places to be. But get this: it will take you longer to read this answer than it would to get IMBOX Protection added to your shoes. It literally takes less than 60 seconds. Yep, under one minute. 1/60th of an hour. Cue the “oooohs” and “ahhhhs” from the audience…

When you say IMBOX Protection is safe…what do you even mean?

You know those scenes in ’90s rom-coms where someone gets spritzed with unwanted perfume in a department store, then passes out and wakes in an alternative reality? Not possible here. Also no harmful environmental factors. The IMBOX treatment process is fully contained, taking place in a secure, closed compartment where excess mist is collected by a filter to ensure none of the substance is released (preventing unnecessary waste). It’s also PFAS-free, meaning none of those “forever” chemicals are left to linger around till the end of time being all toxic. 

How long does the treatment last?

IMBOX Protection lasts up to six weeks…which is a pretty long “thanks, they’re new” period. Of course, it depends on how frequently you wear your shoes, but you can count on a good chunk of protection time.

Here’s the real question: how much will this cost me?

Hope you’re sitting down…IMBOX Protection is only $8.99 per treatment. That’s less than getting lunch out anywhere. Less than a movie ticket. Less than any fancy candles out there. And definitely less than replacing those shoes after getting caught in the rain.  

Can I use my VIP Rewards on IMBOX Protection?

You’re a VIP. You can do whatever you want. But yes, Rewards are redeemable on IMBOX treatments. And that’s not all. Your VIP status also earns you 50 points when you add IMBOX Protection treatment to your in-store shoe purchase. And those 50 points are halfway to a $5 Reward. Such a VIP move. 

I’m in. How can I get started?

All you gotta do is ask. Let an associate know at checkout that you’d like to add IMBOX Protection to your shoes, and they’ll do the rest.