A NEW LASTING PARTNERSHIP HAS ENTERED THE CHAT

The DSW Foundation is establishing a long-term partnership with BRAG.

Celebrating Black History Month

Shoe lover fun fact #1: the Black community has been and continues to be instrumental in shaping sneaker culture and major footwear trends.

Shoe lover fun fact #2: only about 5% of sneaker retailers in the U.S. are Black-owned even though Black consumers are among the most influential in driving sneaker sales. 

Shoe lover fun fact #3: even though the sneaker industry is worth $70 billion (yes, with a “B”), Black entrepreneurs and retailers see very little of the revenue.

The DSW Foundation and BRAG are teaming up to change that. We’re all about shoes here, but we’re also all about empowerment and inclusivity. Black History Month is about celebrating the legacy and accomplishments of all the Black change-makers that came before. But it’s also a time to pave the way for new innovators and visionaries.

ABOUT BRAG

A 501(c)(3) non-profit organization with 1,300+ alumni and a community of 5,000+, BRAG’s mission is to connect companies with a powerful network of rising and established professionals that are driving innovation in the retail industry. They work to prepare and educate underrepresented students, professionals, and entrepreneurs for leadership roles.

By starting this lasting partnership and making a donation, the DSW Foundation is continuing its committment to putting action before words by helping to build careers and create spaces where underrepresented groups can gain access to the footwear industry.

The next gen of footwear professionals

Through mentorship, networking, and case studies, BRAG's Summer Internship Program gives students the opportunity to learn from and contribute to top retail companies with the intent of prepping college juniors and seniors for real-world work after graduation.

BTW: 75% of those interns will go on to receive full-time employment!

$1.1M+ scholarships awarded

Imagine establishing the benchmark for excellence in connecting and fostering professionals from underrepresented groups. Because that’s exactly what BRAG is doing by offering scholarships to students who have shown scholastic achievement, leadership potential, and a passion for retail-related industries.

Building pathways to leadership

Through BRAG’s professional membership, they’re creating experiences that educate, empower, and connect. Industry panels. Networking events. Cultural celebrations. Skill-building workshops. BRAG is opening doors for students, professionals, and partners to thrive.